SHOPOLOGY: The Retail Show with Louise Grimmer
Dive into the art + science of retail and shopping behaviour. SHOPOLOGY is hosted by retail expert and commentator Dr Louise Grimmer. Louise is a retail researcher, columnist, advisor and broadcaster. She is Director of retail consultancy Shopology (www.shopology.com.au), works as a retail academic at the University of Tasmania and writes the 'Retail Therapy' Column for TasWeekend.
Join Louise as she delves into the world of shopping and consumer behaviour, and interviews a fascinating range of industry experts, practitioners, and researchers. From online shopping to experiential stores, the corner store to the shopping mall, and all things retail tech and trends, tune in for insightful analysis and lively discussion on the world of retailing and shoppers. This podcast is for anyone involved in the retail industry, as well as government, academics and consumers.
SHOPOLOGY: The Retail Show with Louise Grimmer
16. Designing cities for people, Bec Goulter on retail awards, and a deep dive on AR
Join hosts Dr Louise Grimmer from the University of Tasmania and Dr Jason Pallant from Swinburne University of Technology for Season 2.
Jason and Louise cover the latest news, trends, and insights in retail and consumer marketing.
In Episode 4:
- Australian Bureau of Statistics Sales Figures for October 2020 - some surprises!
- Lou Loves Local segment: Louise's latest OpEd published in The Mercury explains we need to design towns, cities and shopping precincts for people rather than for cars. Louise looks at proposed improvements for CBDs that promote walkability, cycling, street dining, enhanced green spaces, parklets and reduced car traffic. A hot topic currently being debated in Hobart and in other places around Australia.
- Jason interviews Bec Goulter, Director of Marketing and Events at the National Retail Association about supporting retailers during Covid19, running the NRA retail awards online this year and what 2021 holds for the retail industry.
- Dr J's Deep Dive segment: Jason takes an in-depth look at the use of Augmented Reality in retailing and shares some insights about the benefits and potential problems for consumers and retailers in using this type of technology.
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Visit our website for more information about Louise Grimmer and the retail consultancy Shopology - www.shopology.com.au
You can support the show with a small monthly donation and help us keep making great retail content for our listeners: https://www.buzzsprout.com/1141493/supporters/new