SHOPOLOGY: The Retail Show with Louise Grimmer
Dive into the art + science of retail and shopping behaviour. SHOPOLOGY is hosted by retail expert and commentator Dr Louise Grimmer. Louise is a retail researcher, columnist, advisor and broadcaster. She is Director of retail consultancy Shopology (www.shopology.com.au), works as a retail academic at the University of Tasmania and writes the 'Retail Therapy' Column for TasWeekend.
Join Louise as she delves into the world of shopping and consumer behaviour, and interviews a fascinating range of industry experts, practitioners, and researchers. From online shopping to experiential stores, the corner store to the shopping mall, and all things retail tech and trends, tune in for insightful analysis and lively discussion on the world of retailing and shoppers. This podcast is for anyone involved in the retail industry, as well as government, academics and consumers.
SHOPOLOGY: The Retail Show with Louise Grimmer
19. The future of Martech and data insights for retailers with Rajan Kumar
Rajan Kumar is the Co-Founder and Managing Director of The Lumery, a Martech consultancy who work with some of Australia's largest retailers.
In the latest installment of The Interviews for SHOPOLOGY, Dr Jason Pallant interviewed Rajan about the role of data, insights, and Martech in retail. They cover:
- The rise of Martech and the six new functions of marketers
- The importance of data and insights to understand customers
- Overcoming challenges retailers face in connecting data sources
- Having a plan for how data will be used, not just collected
- The future of Martech and data insights for retailers
Listen in for great insights, and subscribe for future episodes!
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Visit our website for more information about Louise Grimmer and the retail consultancy Shopology - www.shopology.com.au
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